Buying new construction in Virginia?
Builders advertise incentives. We calculate what they’re actually worth — and negotiate the parts most buyers don’t know are negotiable.
New Construction in Virginia — what to know
New construction is negotiated differently from a resale home. Builders protect their base price to keep the comps up, but they’ll move on lot premiums, structural and design options, closing-cost credits, and rate buydowns — especially at quarter- and month-end.
The catch: most builders reduce or drop your representation if you walk into the model without an agent on your first visit. Register Raoul before you go and he’ll evaluate the whole deal — not just the sticker. He’s licensed statewide, so that holds at any Virginia community, not just Northern Virginia.
- Active builders: Lennar, Ryan Homes, Pulte, Toll Brothers, DRB Homes, Stanley Martin, NVHomes, and more
- Base price vs lot premium vs structural and design options
- Closing-cost credits and rate buydowns — and what they’re really worth
- Inventory and model homes with end-of-quarter incentives
- Estimated completion dates and quick move-in options
- Representation from your first model-home visit
The incentive, translated
A $10,000 closing credit or a rate buydown can beat a $10,000 price cut. We show you which actually saves you more.
Negotiate the whole package
Base price, lot premium, options, upgrades, and credits — not just the number on the sign.
Timing is leverage
End-of-quarter and standing-inventory homes are where builders get flexible. We know when to push.
Compare Builder Deals
No forms, no call center. Text Raoul and you'll hear back — ask about any property or just where to start.
Active Northern Virginia builders
How each builder is positioned locally, and what’s typically negotiable. We never publish unverified prices or incentives — always confirm current terms directly with the builder.
Ryan Homes
High-volume production builder across the outer suburbs
Loudoun & Prince William (Aldie, Gainesville, Bristow, Leesburg, Manassas)
Lennar
“Everything’s included” production builder
Loudoun & Prince William
Pulte Homes
Production builder with strong floorplan flexibility
Loudoun, Prince William, and parts of Fairfax County
Toll Brothers
Luxury new construction
Loudoun and Fairfax County (move-up & luxury communities)
NVHomes
Move-up and luxury brand of NVR
Loudoun and Fairfax County
Stanley Martin Homes
Regional builder with strong local roots
Fairfax County, Loudoun, and Prince William (incl. some infill)
DRB Homes
Value-oriented production builder
Prince William and Loudoun (outer suburbs)
What to understand before the model home
New construction is not a harder purchase than a resale, but it is a different one — different contract, different timeline, different people across the table. These are the seven things worth understanding before you walk into a model home, so the first conversation is one you are ready for.
Before you visit
The first visit is the one that decides whether you have representation.
Before you visit
The first visit is the one that decides whether you have representation.
Most builders operate a registration policy: whoever is recorded as your agent on your first visit is generally the agent for that community, for that buyer, for the life of the relationship. Sign in alone and the opportunity to bring your own representation there is usually gone — not because anyone tricked you, but because that is how the policy works.
That single fact is why the order matters. Bring your agent on the first visit, or have them register you before you go. It costs nothing and it is the difference between having someone on your side of the table and not. Raoul registers buyers before they tour, which takes a few minutes.
Go on a weekday if you can. The sales office is quieter, and you will get real answers rather than a queue.
Take away: Register before your first visit, not after. Afterwards is usually too late.
Understanding builder sales offices
The person at the desk is a professional — working for the builder.
Understanding builder sales offices
The person at the desk is a professional — working for the builder.
A builder sales representative is knowledgeable, often licensed, and genuinely helpful about the product. They also work for the builder, and are paid by the builder. That is not a criticism; it is simply who they represent. Their duty of loyalty runs to the seller.
What follows from that is practical rather than adversarial. They are not obliged to tell you that the lot two doors down is better value, that a competing community is offering more, or that the option you are about to add will not return its cost at resale. Those are exactly the questions your own agent exists to answer.
Treat the model home as a showroom, because it is one. It is typically the most upgraded home in the community, and the specification you are quoted is usually the base house.
Take away: The model home shows what is possible, not what is included. Ask what the base home actually has.
Buyer representation
What having your own agent changes in a builder transaction.
Buyer representation
What having your own agent changes in a builder transaction.
Since the 2024 NAR settlement, buyers sign a written agreement with their agent before touring. In Virginia that agreement must carry a definite termination date. Read it — it is a short document, and it sets out what your agent will do and how they are paid.
In a new-construction purchase your agent is not negotiating the base price as often as they are negotiating everything around it: which lot, which options are included, what closing-cost contribution is available, what the contract says about delays, and what happens if the appraisal comes in low.
One thing worth knowing: in Virginia one agent, or two agents at the same brokerage, can represent both sides with written consent. It is legal and common. What changes is advocacy — someone acting for both sides cannot push hard on price for you. Ask before you write an offer, not after.
Take away: Ask any agent who else they represent in the transaction before you sign anything.
Quick move-in homes
Finished or nearly finished inventory, with shorter timelines and different trade-offs.
Quick move-in homes
Finished or nearly finished inventory, with shorter timelines and different trade-offs.
A quick move-in is a home the builder has already built or is close to completing — standing inventory rather than a lot and a build schedule. The timeline is measured in weeks rather than most of a year, which matters if a lease is ending or a sale has already settled.
The trade-off is choice. The floor plan, the lot, the finishes and the options are already decided. If a specific kitchen or a particular elevation matters to you, inventory may not be where you find it.
Builders generally have more flexibility on standing inventory than on a home not yet started, because a finished house sitting unsold costs them money. What that flexibility looks like varies by builder, community and month, and it is theirs to state — never assume it from a website.
Take away: Inventory trades choice for speed. Decide which one you actually need before you shop.
Financing considerations
How new construction differs from financing a resale.
Financing considerations
How new construction differs from financing a resale.
A to-be-built home can take months to complete, and a rate lock has an expiry. Ask early how long your lock runs, what an extension costs, and what happens if construction runs past it. This is the single most common surprise in a new-construction purchase.
Appraisal timing differs too — on a home that does not exist yet, the appraisal happens later in the process than you may expect. Ask what the contract says if the appraisal comes in below the contract price, because the answer is not the same at every builder.
Loan programmes have their own rules about new construction, condominium project approval, and what counts as complete at closing. Those are questions for a licensed loan officer about your specific situation rather than something to settle from a website — including this one.
Take away: Ask about the rate-lock window and extension cost before you sign, not at month five.
Builder incentives
Usually real money — and usually attached to something.
Builder incentives
Usually real money — and usually attached to something.
Builders frequently offer a closing-cost contribution when you finance through their affiliated lender, and it can be substantial. It is real. It can also come alongside a higher rate or fees that cost more across the years you actually hold the loan.
The way to evaluate it is unglamorous: get a competing quote from an outside lender and compare the two side by side over your realistic holding period, not over thirty years you may not stay. Sometimes the builder incentive wins clearly. Sometimes it does not. Either way you will know rather than guess.
You are never required to use a builder's affiliated lender. And to be unambiguous about it: Raoul Shah receives nothing from any lender for a referral — the incentive flows to you, not to him.
Take away: Get one outside quote. It costs an afternoon and it is the only way to price the incentive.
Contract considerations
Builder contracts are written by the builder, and they are not standard forms.
Contract considerations
Builder contracts are written by the builder, and they are not standard forms.
A builder purchase agreement is drafted by that builder's counsel. It is generally longer than a resale contract and it is not the standard state form most buyers have seen. The provisions worth understanding before you sign concern delays, what your deposit is at risk for, what the builder may substitute in materials, and how disputes are handled.
Deposits on new construction are often larger than on a resale and may be released to the builder rather than held in escrow. Whether that is acceptable is your decision, but it should be an informed one — ask where the money goes and under what circumstances it comes back.
If a provision genuinely worries you, that is a question for a real estate attorney. An agent can flag it and negotiate around it; only a lawyer can advise you on what it means legally. Asking is normal and it is much cheaper than finding out later.
Take away: Ask where your deposit is held and what puts it at risk. Get the answer in writing.
Thinking about new construction?
The most useful conversation happens before your first visit, not after it. Registration takes a few minutes and it is what keeps representation available to you at that community.
General educational information only — not legal or lending advice. Community rules, incentives, availability and contract terms are set by each builder and change frequently; confirm them directly with the builder in writing. For questions about contract language, consult a Virginia real estate attorney.
The things nobody points out in the model home
A sales office is not going to volunteer the difference between two homes at the same price. That is the job of somebody sitting on your side of the table. The aim here is not to move you to a closing date — it is to make sure you have seen every angle before you sign, and that you still like the decision in five years.
Two homes, one price, very different lots
In the same townhome section you can find units priced identically where one has a full-length driveway and one has a half-width apron. A half apron means one car fits in the garage and nothing fits outside it — no second car, no guest, no delivery. That difference shows up every single day you live there, and it rarely shows up on the price sheet.
Ask them: “Show me the driveway dimensions on this lot versus the others at this price — and where does a second car actually park?”
Parking is a lifestyle question, not a detail
Ask what the community allows before you assume. Many Northern Virginia HOAs restrict overnight street parking, cap guest passes, or assign visitor spaces that fill by early evening. A home that works for one car can stop working the day someone starts driving.
Ask them: “What are the HOA rules on street parking, guest parking and how many passes we get?”
What the lot backs onto, and which way it faces
Interior versus end unit, backing onto trees versus a parking court or a future phase, morning sun versus afternoon heat on the main living space. These are permanent, they are not upgrades you can add later, and they move resale value.
Ask them: “What is planned for the land behind and beside this home in the next phases?”
The builder’s lender: read the whole trade
Builders frequently offer a larger closing-cost credit — sometimes covering most or all of it — when you finance through their affiliated lender. That can be real money. It can also come with a higher rate or fees that cost more across the years you hold the loan. The right answer is whichever nets out better for your actual timeline, which means getting a competing quote and comparing them side by side. Raoul Shah receives nothing from any lender for this, and you are never required to use one.
Ask them: “What exactly does the incentive cover if I use your lender, and what is the rate and fee sheet versus an outside quote?”
Same sticker price, very different monthly cost
Two homes can list at the same number and cost hundreds a month apart. An older townhome can carry an HOA fee two or three times that of a newer community, because ageing roofs, siding, private roads and amenities have to be funded from somewhere. A $400-500 monthly fee is a car payment — every month, for as long as you own the home — and a $300 gap between two listings is $3,600 a year. Because lenders count HOA dues in your debt-to-income, a high fee also quietly shrinks the loan you qualify for. Compare the total monthly cost, never the price alone.
Ask them: “What are the current dues, what do they cover, when did they last rise, and is a special assessment planned?”
What is actually covered, and for how long
New construction usually carries a tiered builder warranty — commonly workmanship for the first year, systems like plumbing and electrical for around two, and structural for about ten — while the HOA covers the common elements it is responsible for. An older resale typically comes with none of that. That is a real advantage of buying new, but it is not blanket protection: coverage, exclusions and the claims process vary by builder, so read what you are actually getting rather than assuming.
Ask them: “Can I see the written warranty — what is covered in years one, two and ten, and what is excluded?”
Could you rent it later, if life changes?
Plenty of Virginia HOAs cap the share of homes that can be rented, impose a waiting period after purchase, or restrict lease lengths. If keeping the home as a rental is even a possibility one day, that cap decides whether you can — and it is written down before you buy.
Ask them: “Does the HOA limit rentals, and is the cap currently at its maximum?”
Where your home sits in the build schedule
The last homes finished in a phase are often the most rushed — the crews are moving to the next community and the punch list gets squeezed. Ask where yours falls in the sequence, walk a finished home by the same crew, and treat the pre-settlement walkthrough as a real inspection rather than a formality. Bring your own inspector; new construction is not exempt from problems, it just hides them behind fresh paint.
Ask them: “Where does this home fall in the phase, and can I walk a completed one built by the same crew?”
The one-year warranty is part of the purchase
Most builders carry a warranty period, commonly a year, that covers settling cracks, drywall, trim and the finish issues that surface once you have lived in the home through a full change of seasons. Keep a running list from day one instead of trying to remember at month eleven, and know how the builder wants claims submitted before you need to submit one.
Ask them: “How does your warranty process work, what is covered in year one, and how do I file?”
Research the builder yourself, not just the model
Reputation varies by builder, by region and even by crew. Read reviews across more than one source, look for patterns rather than single angry posts, and — the step almost nobody takes — knock on a door in a phase finished a year or two ago and ask how the warranty period actually went. Residents will tell you things no sales office will.
Ask them: “Can I speak with owners in an earlier phase about how their first year went?”
If it is land, can you actually build on it?
A lot being for sale does not mean a house can go on it — and land that has sat unsold for a long time usually has a reason. In much of Virginia it comes down to whether the soil will pass a perc test for septic, and whether there is enough usable soil depth to place a drainfield at all. Then: a viable well or a public water tap, road frontage and legal access, zoning and minimum lot size, floodplain and wetlands, and any easement crossing the parcel. If the plan includes a detached shop, barn or oversized garage, that is a separate question again — accessory structures run into lot coverage limits, setbacks, height caps and HOA rules, so a claim that you could put a shop on it needs checking against the zoning ordinance rather than taken on trust. Every one is checkable before you are committed, and any one can make a cheap lot unbuildable.
Ask them: “Has this lot passed a perc test — and can I see the results and the health department file? How long has it been on the market, and has a sale fallen through before?”
Find out who your agent actually works for
In Virginia one agent, or two agents from the same brokerage, can represent both the buyer and the seller — dual or designated agency. It is legal with written consent, and plenty of transactions run that way. What changes is advocacy: an agent acting for both sides cannot push hard on price or terms for you, because they owe the other side the same duty. Ask before you write an offer, not after, and understand what you are consenting to when you sign it.
Ask them: “Do you or your brokerage represent the seller here as well, and what does that change about representing me?”
Protect the deposit before you need to
On land especially, the contract is what decides whether your earnest money comes back. A feasibility or due-diligence contingency — with enough calendar days to actually order a perc test and hear back from the county — means a failed result returns your deposit instead of costing it. Sellers are not always required to volunteer what an earlier failed test showed, so the protection has to be written into your offer rather than assumed.
Ask them: “How many days do I get for feasibility, and does the deposit return in full if the perc or zoning does not work?”
The sales office will not be there next year
Builder sales representatives are staffed to a community, not to you. When the last home in the phase closes, that team packs up and moves to the next site — which is usually right when your first-year warranty items start surfacing and you need someone who remembers the conversation. Your own agent is still reachable after the sales trailer is gone, and that is worth more at month eleven than at month one.
Ask them: “Who handles warranty and service requests once this community is sold out, and how do I reach them?”
The costs that arrive after closing
A lower purchase price or a lower HOA can hide a higher cost of ownership. On an older home, ask the age and remaining life of the roof, HVAC, water heater and windows, because those are replacements with dates on them rather than vague someday items. On septic, a tank needs pumping every few years and should be inspected and pumped before you buy — an old, neglected system is expensive and unpleasant to inherit, and alternative systems carry ongoing maintenance requirements of their own. On a well, test the water. New construction defers most of this for years; a resale may not. Neither is better — they are different bills at different times, and you should see both before choosing.
Ask them: “How old are the roof, HVAC and water heater, and when was the septic last pumped and inspected?”
How this holds its value
Nobody can promise appreciation, and anyone who does is selling something. What you can look at before signing: how many more phases the builder has left to sell beside you, what resale in the surrounding neighbourhood actually closed at, commute access, and school boundaries — which can be redrawn. Those are checkable facts, and they are what an exit depends on.
Ask them: “How many homes are left to release in this community, and what have resales here closed at?”
How this gets checked
On land and new construction, Raoul Shah goes to the source rather than relying on a listing: county zoning and planning, the health department file for septic and perc results, public works for water, sewer and road access, and the recorded plat for easements. The point is to find out what is actually possible before you are committed — and to write the contingencies that return your deposit if the answer turns out to be no.
“I bought new construction in the Dulles corridor myself, and mine was one of the last homes finished on the block. I'm going through my own one-year warranty list this year. That's not a complaint — it's why I tell every buyer to ask where their home falls in the schedule, keep a running punch list from the day they move in, and bring their own inspector to the walkthrough.”
Raoul Shah · Virginia Real Estate Agent, Real Broker, LLC
Community rules, incentives, lot details and availability are set by each builder and HOA, change frequently, and must be confirmed with them in writing. Raoul Shah is not compensated by any lender for a referral, and you are never required to use a builder's affiliated lender.
Touring anywhere in Virginia? Register me first.
The sales agent in the model home works for the builder, not for you. Most builders only recognise your agent if they were registered at or before your first visit to that community — walk in alone and representation there is usually gone for good. Raoul Shah is licensed statewide, so he can represent you at any Virginia community.
His compensation is 3% of the gross sales price, agreed in writing before you're obligated to anything — and whatever the builder pays is credited against it, which in most new-construction deals covers it in full. Broker compensation is fully negotiable and is not fixed, controlled, recommended, or suggested by law or by any multiple listing service or association of REALTORS®.
Register me before I tourNew construction across Virginia
New-construction buyer guides for 184 Virginia markets — how new construction is negotiated there, and how to keep your own representation. Communities, pricing, availability, and incentives are set by each builder and must be confirmed directly with them.
Northern Virginia
40 marketsRichmond Metro
39 marketsHampton Roads
33 marketsCentral Virginia
34 marketsWestern Virginia
38 marketsThe money side of a new build
Rate locks, closing costs and what you actually need at the table — the questions that come up once a community is chosen.
Do You Need a Buyer’s Agent for New Construction?
No — you can walk into a model home alone, and plenty of people do. Here is what changes if you do, why the first visit is the one that counts, and what an agent actually does in a builder deal.
Read itHow Do You Buy a Quick Move-In Home?
A finished or nearly finished builder home closes in weeks rather than most of a year. The process differs from a to-be-built home in ways that change what you should ask, when, and in what order.
Read itBuilder Incentives: What They’re Really Worth
Closing credits, rate buydowns, and free options — how to translate a builder’s incentive into real dollars.
Read itHow to Negotiate New Construction
Builders negotiate differently from homeowners — here’s where the real value hides, and why $10k isn’t always $10k.
Read it
You’ll work with Raoul Shah — in person.
A licensed Virginia REALTOR® with Real Broker LLC, McLean. I represent you from first tour to closing table — and negotiate on your side of the deal.
REALTOR® · Virginia DPOR License 0225274910
Frequently asked
Is a builder’s closing-cost incentive better than a price reduction?
Sometimes. A closing-cost credit or rate buydown can lower your monthly payment more than an equivalent price cut in the early years — but it depends on the numbers. Our builder-incentive calculator compares them side by side.
Do I need my own agent for new construction?
Yes — and bring them to your first visit. The builder’s representative works for the builder. Many builders require your agent to register or accompany you on the first visit for you to keep representation, at no cost to you.
When do builders offer the best deals?
Typically on standing inventory and near the end of a quarter or month when they’re managing sales targets. We watch for those windows.
Ready when you are
No obligation, and it reaches Raoul directly — text any property or question to (703) 570-1074 and you'll get answers back.